5 Simple Things You Can Do to Boost Conversions in Your Plumbing Website
The first step to market your plumbing business is to build a website that works as hard as you do.
Plumbing websites function as a virtual digital business card for your organization. Various studies reveal that your website’s first impression may influence consumers to use or purchase your services or move on to your competitor. Many factors determine your website quality and how customers respond through the engagement.
A high-quality website makes searching easy to find plumbing services and also helps to access the contact information, such as email address, phone number, etc. Your site mainly focuses on generating complete plumbing leads to help your plumbing company grow in the long term. Many companies master their online presence; however, Contractor Growth suggests methods you can.
A perfect plumbing website performs 2 crucial things:
- It helps to authorize your business, showcasing visitors what you do and why they should believe you.
- It also helps you find online new leads making it easier for such leads to reach you and book appointments.
Briefly, just think of your website as a 24/7 sales assistant that is vigorously communicating services, competitive differences, reviews, and other helpful information your potential clients are looking for.
In this post, we’ll take a closer look at website designing for plumbers and cover topics such as:
· Why it’s essential
· How to build a plumbing website
· What web design services are involved
Contractor Growth is an experienced plumbing marketing and web design firm. We have designed many client websites, and we pride ourselves on helping marketers grow their businesses through our services and free resources. Contact and reach us to learn more!
Or, keep reading to know more about web designing for plumbers!
Importance of Web Design for Plumbers
Around 70% of people search online before deciding to purchase from companies or visit them. Therefore, creating an effective website is necessary to stand out in front of these potential customers.
Having an optimized and well-designed website helps you rank higher in search engine results. So, if someone searches like ‘plumber in Atlanta,’ your optimized website might be one of the first things they can see in the search results.
Your website generally sets the first impression of your business, and 94% of the elements that influence that first impression are related to your site’s design.
If people like your website’s functionality and design, they’ll likely stick around it for more time and potentially become a consumer. On the other hand, if your website imposes a negative first impression, they might go to your competitor’s site.
Your website design can also affect the number of customers and leads you to get from your plumbing website. A user-friendly and well-designed website makes it easier for visitors to search and find your contact info and use appointment booking features online that will help you generate better results for your business.
5 Simple Things to do to Make Your Plumbing Website Stand Out From the Crowd
1. User-friendly design
People will judge your site in seconds if they are in urgent need of plumbing services. Don’t fill out your homepage with overwhelming graphics, loads of information, or low-contrast fonts.
Instead, provide visitors the info they’re looking for, such as:
- Who are you?
- What you do?
- How can they reach you?
For example, look out at John the Plumber’s website. As soon as you reach their homepage, you will get an answer to all your questions without even scrolling the page.
Simply donate a few minutes to write down your questions and answers. Once you have got all those, it’s the best time to design your plumbing business’ website!
Tip: You don’t require an expensive agency to build a professional-looking website. Check out the other non-technical and affordable options, such as GoDaddys’ Website Builder, which lets you pick templates and get started quickly.
2. A unique professional logo
Generally placed at the top left corner, a unique professional logo helps authorize your company by creating a memorable brand.
We like how the ‘Butler Plumbing’ website has designed their logo reflecting their name and a pipe wrench to provide a trade-specific twist.
3. Offer an easy way to contact you
During a plumbing emergency or a burst pipe situation, the client always wants to contact you as soon as possible. You can make this process easier for them and get a chance to win more business.
Place your contact number at the top of your page using a high-contrast font. We also recommend you include an online request work form since all customers wouldn’t like to speak on the phone.
For example, ‘Modern Plumbing and Heating’ from Montana has done a perfect job of making their contact number visible high in two spots on their front or homepage. They have also included a bright red CTA named ‘Request Service’ that will link you to a Jobber Work Request form. This way, clients can quickly get on their radar 24/7, and no info slips through the cracks.
4. The locations you serve
Not listing the locations where you function makes a frustrating experience for clients who want to find the ‘plumber near me’ as soon as possible.
The best example of such a method can be seen on ‘Mammoth Plumbing’s’ homepage that clearly states the areas they serve, i.e., Greater Houston Area. Visitors can anytime click on ‘Service Areas’ in the navigation or search bar to see a detailed map or list of cities.
Also, check out to include a well-placed offer to ‘get a free quote’ by adding CTAs throughout your site, making sure that when clients want to contact you, you’re never far away from them.
5. List of plumbing services offered
Some customers always want to know the exact plumbing services offered by your website whenever they need them.
In this case, ‘Jake’s Plumbing’ website differentiates its commercial and residential plumbing services in a separate menu bar, so customers can get exactly what they’re looking for.
How to Create a Plumbing Website?
So, how will you create a plumbing website that drives the best result? Here are 6 simple steps to follow.
1. Set goals for your business website
Set goals before you start creating your website and at the same time figure out what you can accomplish with your website.
You can set various goals for your website, such as increasing leads, conversions, and brand awareness.
Defining such goals before starting a website will help you build a plumbing website to meet these goals.
2. Select a domain name
Choosing and setting up a domain name is one of the most important features, as it denotes how consumers will identify your website.
Keep it simple, short, and descriptive, and try to avoid using hyphens and numbers so that both search engines and the visitor can easily read it. You can also use your business name as the domain name.
When selecting a TLD (top-level domain), check the last part of the domain name and choose a familiar one like “.com.”
‘Stevesplumbingservices.com’ is an excellent example of a plumber website with a .com domain name.
3. Choose a web host
You also require a web host. The web host is a server where all your data will be stored.
You can either choose shared website hosting or a dedicated server for hosting your site. For small websites, shared hosting is the best and cost-effective option.
Some hosting providers also offer cloud hosting, in which the providers use several cloud-based servers to host your website. This option increases consistency while remaining economical. If one hosting server fails, the others will still continue functioning.
4. Decide on design, style, and functionality
Make out what features will stand out on your website and what design would work best for it.
For this, you would need a clean design with functional navigation. Both of these components will help you build a user-friendly website that drives the best user engagement.
Some bonus features you may want to include are:
- Online appointment booking
- Ability to accept payment accepting almost all the payment methods
- Integration with social media
- A CMS (Content Management System) for a blog
You’ll also require a design that reflects your business brand and helps you stand out from your competitors. Web designing for plumbers may be relatively simple or more intricate, with various eye-catching elements to your audience.
Your design will also depend upon your audience, brand, and what you want to accomplish with your website.
5. Build your webpages
Next, you can begin with building your pages. The webpages you need rely on your goals and business, but here are some basic pages to include:
- · A home page
- · A services page
- · An about page
- · A contact page
Make sure each webpage has a specific purpose and focuses on your main goals in some way. Of course, you can always add pages in the future.
6. Test, review and publish your website
Before launching your website, test and review it thoroughly.
Open it in all main browsers, including Safari, Chrome, and Firefox, and test it on multiple devices, including desktops, tablets, laptops, and smartphones. Make sure to review all of your links and features.
Once you are sure that your website works, it’s time to make it live!
Website for Plumbers from Contractor Growth
At Contractor Growth, we design websites for plumbers that get results. We’ve generated around billions of revenue for our clients over the last years and won multiple web design awards.
Ready! Get started on your plumbing website? Reach us online or contact us at (619) 630-5382 today to speak with a strategist!