What Our Copywriting Services Include
We understood that no matter how good a content is, it won’t really bring any value unless there are a significant amount of readers that consume it–that will translate into your website visitors.
So, we understood the importance of ensuring all our copy is optimized for SEO. By ensuring our produced content can rank on the search engines’ SERP, we aimed at providing you with a sustainable, long term source of traffic with each piece.
This is why all our copywriting services will include the following:
All of our content will be optimized for specific target keywords that are:
- Relevant to the client’s target audience. That is, searched a lot by the client’s ideal audience, signified with a high monthly search volume.
- Relevant to the client’s business and industry. The keywords might be related to the client’s product/service, can inform about specific issues related to the client’s business, and so on.
- The competition for the keyword is manageable according to the client’s timeline and budget.
By defining the right target keywords for our client, and developing content that targets these focus keywords, we can ensure our content is relevant and valuable for the client’s business.
On Page SEO Optimizations
Our copywriting service also includes on-page SEO optimizations. We will optimize all controllable elements on your website especially those related to content with three main objectives:
- Ensuring the content is properly structured and optimized for readability to improve user experience.So, users will spend more time consuming the content.
- Ensuring the content is properly indexed by Google and the other search engines, and all elements can be properly recognized. This might include implementing schema markup, if necessary.
- Improving the technical factors on your site to ensure better user experience and to improve dwell time.This will include improving your site’s load speed and mobile-friendliness, among others.
Related Copywriting Services We Offer
Social Media Content Writing
Consistent posting of quality content is the secret of social media success. Our professional copywriting service can provide you with high-quality posts both for your regular social media presence as well for specific campaigns.
We will custom tailor our posts based on your brand’s tone and voice. We understood that your language, relevance, and timeliness of your posts and how you handle feedback can make or break your social media marketing success.
We also understood that besides content quality, the timing of your posts is very important in social media marketing, so we are prepared to develop time-sensitive content according to trends and other specific needs.
PPC Advertising Copywriting
Pay-per-click advertising campaign is one of the marketing channels that rely on copywriting: just changing a few sentences or even a few words can significantly improve the performance of your PPC ad.
In PPC ad copywriting, the most important aspect here is to understand the target audience’s search intent. Our professional copywriters are equipped with the ability to analyze the audience’s search intent and custom-tailor the right words according to this user intent.
Our PPC ad copywriting service can significantly improve the CTR of your campaigns, and maximize your ROI.
Email Marketing Copywriting
Writing copy for email newsletters can drip campaign can be extremely time-consuming, and will also require sufficient knowledge to optimize each email for better open-rate, click-through-rate (CTR), and conversions.
Email marketing is still going strong, with 77% of surveyed people across all demographics and age groups prefer email over permission-based advertising. However, sending the right content to the right email at the right time is very important. This is where our copywriting service can help you.