Creating high-quality, optimized, and engaging content can be very time-consuming, and this is where a professional copywriting agency can help take the load off your shoulder. Our expert copywriters can help you write excellent content anytime you need.
One of the key reasons why you should consider outsourcing to a copywriting agency is so you can have more time.
Whether you are a professional or a business, time is of the essence. More available time will mean you can put more effort into growing your valuable business., more time for your family, and even simply more time to binge-watch your favorite shows.
SEO copywriting is a specific form of content creation that is specifically optimized to rank higher on search engines (especially Google.
Content is a very important aspect of any eCommerce site. When we visit an eCommerce site for the first time, the copy the site uses is more likely to grab our attention first rather than the attractive photos of the product.
The purpose of this service is to inform prospects and customers in a comprehensive yet attractive way about the technical specifications of a product/service.
Content marketing is relatively subjective, and so it might be quite difficult to figure out whether you’ve actually produced high-quality content and also measure your ROI.
However, in this modern era of content marketing, a tactical focus is necessary: how content can encourage audience growth, generate qualified prospects, establish awareness, and continuously improve brand perception through content.
We understood that for you, content marketing is an investment, and so the ROI must be measurable. Below, we will discuss some intangible facts and statistics about why high-quality content is important, and how our professional copywriting service can help you.
We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
There is a direct connection between the information included in your content and the overall amount of helpful information on your website with your site’s conversion rate. In short: the more valuable information is on your website, the more likely your visitors are going to convert.
High-quality, consistent publication of content helps your audience to connect with you and establish your position as the thought leader of your niche. Content will also provide your prospects with the information they need to make an informed purchase decision.
Proper and effective placement of CTA with the right anchor text is also very important in optimizing conversion rates. Anchor text CTAs can increase conversion rates by 121%, according to Hubspot. This is why having a professional copywriter write your content and optimize CTA placements is very important to improve conversion rates. Over 90% of web visitors who read headlines also read (and click) CTA copy.
If you are currently stuck in achieving growth in sales revenue, a proper copywriting might just be the secret ingredient you are missing.
To rank higher on Google’s SERP (Search Engine Results Page), the content must:
The secret to SEO success in copywriting is the quality and relevance of the content, period. Our professional copywriting service can help you develop quality content that is:
SEO copywriting helps your site’s presence on the search engines to generate relevant traffic and to convert that traffic into business.
ECommerce copywriting refers to the development of any copy or text-based content used on the online store to inform customers about anything related to the online store. This will include information about the brand, product/service descriptions, and so on. Also, eCommerce copywriting will involve the development of any promotional and marketing copy to promote your eCommerce store.
ECommerce copywriting is important because:
Our sales and technical copywriting service is aimed at businesses and brands that require persuasive sales copywriting even when the subject of the content is technical in nature.
Technical copywriting is much more than developing data sheets with dozens and dozens of bulleted key features and product benefits. Instead, proper technical copywriting requires very specific and difficult expertise. This is where our trained sales and technical copywriters can help.
Our technical copywriters can effectively extract raw information with various methods from conducting interviews to surveys to studying datasheets, and use this gathered data to develop a compelling copy with the purpose of maximizing conversions.
Long-form content provides many different opportunities from improving your site’s SEO to explaining difficult ideas to educating your audience about your products/services.
Our long form copywriting specializes on developing long-form content that is 1,500 words or longer. A unique challenge in long form content is to keep the audience engaged in consuming the whole content. This requires the copywriter to maintain the quality throughout the whole content, optimizing the structure and reliability, and other specific methods and strategies.
Our online guide copywriting is focused on creating lead magnets: we offer long-form in-depth online guides and ebooks that are “gated”, and to download it, the reader must provide their contact information, mainly email address. This way, we can effectively capture leads with just proper copywriting.
This form of copywriting also requires a specific expertise. Since we can only show a snippet/preview of the online guide to attract readers, it has to be as engaging and attractive as possible. The idea is to provide the readers with a perceived value. The more valuable they perceive the content, the more likely they are willing to exchange their contact information.
Our online guide copywriting consists of an all-round strategy from the creation of the in-depth content to the promotional copywriting we are going to use to promote this lead magnet. If you are looking to grow your leads quickly and effectively, contact Volk Agency immediately for our Online Guide Copywriting service.
The secret to SEO success is content quality, and on the other hand, content needs SEO to promote itself and gain traffic. Here are some key stats on why high-quality content is loved by the search engines, and also why SEO is very important in 2020:
The basic idea behind content marketing is that it is a user-centric strategy. Your content is not only a channel to promote your product or service in a one-way manner. Instead, it is a way to connect, attract, and guide your ideal customers.
Quality content is, simply put, content that answers your reader’s questions and provides solutions.If you can answer their questions and provide solutions to their problem, they are going to perceive you as a trustworthy, credible brand, and are more likely to purchase from you.
In fact, close to 78% of consumers trust brands that produce custom, quality content compared to generic content, showing the importance of content creation in establishing credibility. Another source stated that authentic content is the main factor for 80% of readers that allows them to engage with a brand.
Original, high-quality content will be very important in achieving success.
Dwell time is, in a nutshell, how long a site visitor spends on your page before they return to Google’s SERP. It is very important to differentiate between dwell time and time on page. Time on page refers to how long a visitor spends on a page before they move to another page (anywhere else), while dwell time specifically means the time a visitor spends before they return to Google (mainly by hitting the back button).
Since the implementation of Google Rankbrain back in 2016, dwell time is now an important ranking factor for SEO. However, dwell time is also an important indicator of how happy your audience is with your content, which can significantly help in conversion rates.
The longer you can keep a visitor on your website, the more time you’d have to convince them to sign-up to your newsletter, educate them about your products/services, and ultimately convince them to buy.
So, how can we improve our dwell time? Simply put, people typically go back to the SERP from a content when the content doesn’t provide (enough) answer, or when the content is irrelevant. This is why the only way to increase dwell time is to publish a higher-quality content.
We understood that no matter how good a content is, it won’t really bring any value unless there are a significant amount of readers that consume it–that will translate into your website visitors.
So, we understood the importance of ensuring all our copy is optimized for SEO. By ensuring our produced content can rank on the search engines’ SERP, we aimed at providing you with a sustainable, long term source of traffic with each piece.
This is why all our copywriting services will include the following:
All of our content will be optimized for specific target keywords that are:
By defining the right target keywords for our client, and developing content that targets these focus keywords, we can ensure our content is relevant and valuable for the client’s business.
Our copywriting service also includes on-page SEO optimizations. We will optimize all controllable elements on your website especially those related to content with three main objectives:
Consistent posting of quality content is the secret of social media success. Our professional copywriting service can provide you with high-quality posts both for your regular social media presence as well for specific campaigns.
We will custom tailor our posts based on your brand’s tone and voice. We understood that your language, relevance, and timeliness of your posts and how you handle feedback can make or break your social media marketing success.
We also understood that besides content quality, the timing of your posts is very important in social media marketing, so we are prepared to develop time-sensitive content according to trends and other specific needs.
Pay-per-click advertising campaign is one of the marketing channels that rely on copywriting: just changing a few sentences or even a few words can significantly improve the performance of your PPC ad.
In PPC ad copywriting, the most important aspect here is to understand the target audience’s search intent. Our professional copywriters are equipped with the ability to analyze the audience’s search intent and custom-tailor the right words according to this user intent.
Our PPC ad copywriting service can significantly improve the CTR of your campaigns, and maximize your ROI.
Writing copy for email newsletters can drip campaign can be extremely time-consuming, and will also require sufficient knowledge to optimize each email for better open-rate, click-through-rate (CTR), and conversions.
Email marketing is still going strong, with 77% of surveyed people across all demographics and age groups prefer email over permission-based advertising. However, sending the right content to the right email at the right time is very important. This is where our copywriting service can help you.
